It may be really disheartening to invest time and money on your website only to discover that it does not rank on Google. You probably believe youve done everything correctly – youve got the pages, the design, and the content, and they all operate perfectly.

Even after double-checking everything, youre left wondering?

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Why isnt my website appearing on Google?

When it comes to search engine optimisation, a lot may go wrong – even if you follow all of the rules and examine your SEO checklist on a regular basis. whether you have any worries, the first thing you should do is check to see whether Google is correctly indexing your content.

After all, if your website is not indexed, your customers will be unable to locate it on Google, jeopardising all of your digital marketing efforts.

In this post, well look at the most prevalent reasons why sites arent indexed by Google and provide alternatives.

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Why is my website not appearing in Google?

Before we get into the specifics, keep in mind that your website may be indexed yet not appear on Google.

This is due to the fact that Googles index is simply that – an index. The bots crawl and catalogue the sites they visit, including relevant information about their meaning, content, and quality. When a user enters a query into the search engine, the algorithm compares it to the pages in the index.

If your website is a good match, it might appear in the SERPs.

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However, if there are websites with greater content, higher technical standards, better UX, and more authority than yours, the algorithm may prefer them above yours.

This may have an impact on your ranking and ultimately lead you to drop out of the SERPs.

However, there are other flaws that prohibit your website from appearing on Google at all:

Your website is new.

If youve just created and published your website, it will take some time to appear in search engine results.

It is rather usual for new websites to not get indexed. In reality, Google may take many weeks to index your content.

Sites with no faults may not be indexed by Google if they have recently gone online. There is nothing wrong with your website in this situation; Google just requires time to crawl and index your content. Unfortunately, the time it takes Google to crawl a page might range from a few hours to many weeks. Meanwhile, the ideal answer is to continue adding and updating content on your website. By the time Google analyses your website, youll have established your brand as a trustworthy, relevant source, which is critical for getting a better search engine rank and developing trust with your audience.

You didnt do anything wrong; its simply that Google takes time to crawl and index your new website, so dont expect to see it on the top page of the SERPs straight immediately.

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Theres a simple method to see whether Google knows about your website. You may do a search for:

Site:yourdomain.com

Try it now with your own domain to see what happens. Remember that if there is at least one result, Google has spotted your website. If there are no results, Google may need further time to crawl your website.

However, there is something you can do to improve your ranks while Google discovers your website. You may develop and submit a sitemap using Google Search Console.

The sitemap is a list of your websites pages that allows search engines to quickly identify and index your site. Its critical for SEO since it informs Google which pages on your website are valuable and where to find them. As a result, its preferable to get started as soon as feasible.

There is no domain name.

If you launch your website without a domain name, it will only be accessible through its IP address. As a result, Google will be unable to identify and index it. If you dont have a domain name, the IP address will appear in the address box instead. Check that your URL is appropriately configured in WordPress or whichever hosting website you use to remedy this problem. To divert traffic away from your websites IP version, you may need to set up 301 redirects so that searches are sent to the right version with your domain name.

 Redesigned Website Recently

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You may discover that Google has not recrawled your website after revamping, rebranding, or otherwise making substantial changes to it. You must manually submit a recrawl request using Google Search Console if you want to ensure that your website modifications are reflected in your search engine performance. If youve recently made modifications to your website to increase its crawlability, submitting a recrawl request is very beneficial. First, ensure that your website adheres to the appropriate criteria. Then, examine the URL. Finally, click request indexing. This will cause Google to crawl and index your websites pages again, allowing them to appear in search engine results pages (SERPs).

 You need sufficient high-quality backlinks.

One of the reasons your website is not indexed by Google is a lack of high-quality backlinks.

It is true that hundreds of variables influence Googles algorithm, and no one understands all of the specifics of Googles ranking method.

However, high-quality backlinks are believed to be a rather powerful element that has a significant impact on your results. In fact, they are regarded as one of the top three most essential ranking variables.

There is a simple approach to determine the number of unique websites that connect to your pages. This information is available via a variety of free and commercial SEO tools.

When you enter your domain or URL into the search field, youll discover how many distinct referring domains exist that connect to your website.

You may compare yourself to your competition to get a better notion of how many referring domains you should have. Analysing their websites can show you where to start with your link building initiatives.

However, while developing linkages, remember to prioritise quality over number. You might have hundreds of low-quality and/or irrelevant links, but they wont help your authority.

Meanwhile, a small number of relevant connections may go a long way.

Your website lacks authority.

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The importance of building high-quality links is tied to your domain authority or domain rating. The general guideline is that the more high-quality connections there are, the better the authority.

Keep in mind that there are several techniques for measuring domain rating, and your score may vary based on their data and methodology.

SEO Analysis Tool employs a unique algorithm to calculate your domain authority score. By assessing connecting root domains and the quantity of quality incoming and outgoing links, the tool predicts which website will rank better in the SERP. It also forecasts where the website will appear in search results.

You may compare your score to that of your rivals to get a better idea of how many quality backlinks they have and how much higher your domain authority needs to grow.

What is the relationship between your websites authority and the Google index?

If your page has a poor domain authority, you may struggle to rank higher in Google. Again, if your website is new, you wont have domain authority right immediately, but you may improve it using two easy strategies:

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• Create backlinks
• Increase the number of internal hyperlinks.

When monitoring these metrics and your SEO score, bear in mind that they are a symptom, not a problem, and hence improving them is not the final aim. You should utilise them to identify and solve possible issues with your website.

Your Google EAT Is Inadequate

Backlinks are not the main factor in determining your authority. In reality, Google has recently concentrated on a set of metrics known as Google EAT that they use to analyse the quality of your content.

Expertise Authority Trustworthiness

These are particularly critical for YMYL (Your Money, Your Life) sites that address themes that may have a real-world influence on the user, such as banking, taxes, and money; shopping; news; politics; health and well-being; laws and legal; and so on.

Websites that post this kind of material must clearly demonstrate that it is produced by trustworthy professionals who are authorities in their area and can be held responsible for it.

To that purpose, you must:

• Improve your internet reputation. Make certain that your website is not connected with an excessive number of negative reviews and unfavourable sentiment.
• Give your contact details. Your website should have clear and accurate contact information indicating who is behind it and how visitors may contact them.
• Confirm your knowledge. Provide evidence that you and/or the person who presented the material are experts – accolades, education, experience, etc.
• Provide useful material. The information on your website must be useful and valuable to visitors.

A lack of EAT might have an impact on your rating. If Google considers your website to be of poor quality, it is probable that it will appear less often in search results.

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Your website contains duplicate content.

Duplicate content occurs when the same or identical online page is available at several URLs. Consider owning two copies of the same book. You dont need both, do you?

Duplicate material is often not indexed by Google since it takes up extra space in their index.

In this circumstance, Google usually indexes the version of the page that has been designated as canonical.

The canonical tag may help search engines avoid misclassifying some sites as duplicate material. When you use a canonical tag, you inform search engines which version of the URL you want to display in search results.

If you havent specified which page is canonical, Google will attempt to do so on your behalf. This is undesirable since it may cause more uncertainty and, as a consequence, the bots may give up and fail to index your website at all.

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 Sitemap is missing

A sitemap is a detailed inventory of everything on your website, including pages, videos, files, and the connections between them. This blueprint contains crucial information that allows Google to crawl and index each of your pages, therefore if you dont have it, Google wont be able to crawl your website effectively. When constructing this file, use an XML sitemap rather than an HTML one, since the former is optimised for search engine performance. You may either manually submit your sitemap to Google using Search Console or put it in your robots.txt file, a plugin that notifies Google which URLs to crawl and index on your site.

Inadequate Site Structure

Google prioritises websites that provide a pleasant user experience while indexing since the search engine aims to show up useful and relevant information for its users searches. This implies that bots may overlook webpages that are difficult for individuals to traverse. Poor site structure might also make it difficult for Google to crawl your pages. To correct this and encourage Google to index your website, use a clear website structure and logical connections.

Pages that have gone missing

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Google cannot crawl orphan pages on your website since they are not linked to the rest of the site. Orphan pages may be remedied by first detecting them and then linking them to the rest of your website through internal connections. If an orphan page has thin or duplicate content, might be misconstrued by Google as a gateway page, or generally does not provide value to visitors, you can eliminate it entirely. If you do this, be sure to include a 301 redirect to a relevant URL in case the orphaned page gets backlinked.

Incompatibility with mobile devices

Because mobile devices now account for more than half of all internet searches, Google prioritises mobile-friendliness when scanning webpages. Google is unlikely to index your website if it isnt mobile-friendly. Use adaptive design, reduce graphics, and improve load speeds to make your site more mobile-friendly. Pop-ups should be avoided, and finger reach should be kept in mind.

ADA Non-Compliance

When Google crawls websites, it looks for accessibility, therefore websites that do not comply with the ADA may not be indexed. A lack of alt text, illegible writing, and the difficulty for users to navigate using keyboard-only instructions are all frequent accessibility concerns. You may use internet tools to see whether your current website is ADA compliant. You may even update the design of your website for ADA compliance if required, which should help Google index your page quicker.

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Low-Quality Information

Google strives to give visitors with unique, accurate, and up-to-date search results, therefore if your webpage content is thin, scraped, or uses keyword stuffing, Google may not crawl your website. To address this problem, ensure that your website is user-friendly, delivers useful information with relevant keywords, and that your material generally adheres to the Webmaster Guidelines.

The Noindex Tag or Header Is Disabling Googlebot

A single line of code might sometimes be the reason Google isnt indexing your site. Youre obstructing Googles crawler bot if your robots.txt file includes the code User-agent: *Disallow: / or if youve discouraged search engines from indexing your pages in your settings. Google will be unable to crawl and index your site until noindex is deleted and your page permissions enable search engine accessibility.

Loop Redirects

Redirect loops (redirects that redirect back to themselves) make it difficult for Google to fully crawl your pages since the bots get locked in these loops and are unable to search your site.  To check for this problem, examine your websites. htaccess file or HTML sources and search for inadvertent or improper redirection. The use of the incorrect kind of redirect may potentially impair Googlebots ability to crawl your page. sites that have relocated permanently should use 301 redirects, whereas sites that have just moved momentarily should use 302 redirects.

Crawl budget was exceeded

Every website has a crawl budget, which is a monetary restriction on the number of pages Googlebot will crawl on your website. You may see your websites crawl limit by going to the Crawl Stats Report in Google Search Console. Google will not index new pages on your site if you have already reached your quota. This is generally just a problem for really huge websites. You may fix the problem by combining pages following a website audit or by adding code that tells Google not to crawl certain pages on your website. website design company in India

Code that is suspicious or difficult to read

Google should be able to quickly access your website code, and it should be consistent throughout your raw and produced HTML. Cloaking or obscuring content and links raises red flags and may hinder Google from indexing your page. Make sure you arent preventing bots from scanning your JavaScript and CSS files, since this might make Google suspicious. A heavy reliance on JavaScript may potentially impede Google from crawling your site. Bots must take extra efforts to comprehend JavaScript, which may cause your sites crawl budget to deplete quicker. Eliminating questionable or difficult-to-read code from your website aids Google in crawling and indexing it.

Canonical Tags That Arent Correct

When your site has many URLs that show similar or equal information, you should utilise canonical tags. However, if you dont tell Google which URL you want the search engine to index, Google will select for you, which may result in the erroneous version being indexed. Check your URLs manually for canonical errors, or utilise site audit services provided by organisations like as Ahrefs and Semrush.  website design company in India

I was penalised by Google.

whether you cant figure out why Google isnt indexing your website based on reasons like content, coding, or usability, see whether youve been penalised. Unnatural links, bad sites, clever redirection, and other factors may all result in Google penalties. Log in to Google Search Console to examine your penalties. Go to the Security & Manual Actions tab. There, you may see any fines levied against your website and take the appropriate corrective actions. Follow Googles Webmaster Guidelines to prevent future penalties.

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